Established in 2001 GAME DAY APPAREL (formerly Hotsub Sportswear) has been a pioneer in the sublimation and apparel industry in Australia. We have successfully become a “one stop shop” for all our clients’ apparel requirements across a vast range of industries and sports.

We pride ourselves on superior design and quality, complimented by first class customer service. All sublimated products are manufactured in our factory in Melbourne, ensuing the fastest turnaround times in the industry coupled with superior quality control. We partner with like minded factories off-shore to deliver bespoke printed and embroidered garments at a market competitive price.

Services Offered:

Graphic Design, Sublimated Apparel, Embroidered Apparel, Screen Printed Apparel, Sublimated Accessories, Print, Press & Cut

We are a one stop shop for all your apparel needs. Having been in the industry for over 15 years we understand our client’s and are here to provide a bespoke solution to every situation.

We service all industries, from sporting clubs and associations to large corporate. Take a look at some of our long term partnerships below!

Our vision is to become the number one trusted apparel provider in Australia.

Our mission is to deliver the highest quality product at a competitive price, on time – NO EXCEPTIONS.



You will have a dedicated account manager.

Graphic Design

Our in-house art department can design any product to your specific requirements.

Colour match

We can colour match your current uniform or to a Pantone reference.


We use the latest technology in the industry.


With 100% Australian made products, we offer the best quality and service in the market.

Manufaturing capabilities

Competitive turn around times.